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NFI Partners with fodada to Ask: What’s a 24/7 Dad?

4 min read

Melissa Byers
Melissa Byers is Chief Marketing Officer for National Fatherhood Initiative®. She lives in South Carolina.

For years, 24/7 Dad® Program leaders (including you amazing coordinators, facilitators, father participants and the like) have asked for a T-shirt to reflect your commitment to the 24/7 Dad® program, and to being an involved, responsible, committed father - 24 hours a day, 7 days a week. That’s why we’re excited to announce a partnership with the clothing line fodada to offer a trendy, high-quality, 24/7 Dad® T-Shirt and to ask a very important question: What’s a #247Dad?

Here's the deal: You buy the T-shirt; fodada donates $5 back to NFI. Boom. That's awesome. But wait, there’s a lot more…

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Why “24/7 Dad”?

Being a dad is a great thing when you know what being a dad is all about, and when you're equipped with the skills to be involved, responsible, and committed to your child. But not every dad knows these things, and that’s ok - we’re here to help.

NFI cares deeply about raising awareness, building knowledge, and increasing skills related to fatherhood. We’ve spent the last 20 years developing top-notch curriculum and resources just for fathers, with 24/7 Dad® being our flagship fatherhood program. We exist to help dads hone their fathering, parenting, and relationship skills 24 hours a day, 7 days a week.

We’ve also trained thousands of fatherhood leaders who have helped thousands of fathers be 24/7 dads (as in, live it out every day). Decades of research show the important role fathers play in their children’s lives. We connect fathers to families through organizations across the country. 

That said, the new T-shirt not only reflects the 24/7 Dad® brand, but also the deep meaning of being a #247dad. Not only will the 24/7 Dad® T-shirt allow you to show your commitment to fatherhood, but the clothing brand fodada will donate $5 from each purchase back to NFI to continue our mission of ensuring every child has a 24/7 Dad®. BAM. A match made in the T-shirt gods’ heaven. 

Why fodada?

fodadaOver our 20-year history, we've partnered with many brands for social good. Why fodada? Because the clothing brand “for the best dada in the world,” cares about fatherhood. It’s in their DNA. It’s who they are. Visit their website and you’ll see the care and attention given to their causes and campaigns.

“We are excited to partner with NFI, who has supported so many dads and families throughout the years,” said fodada founder Bobby Barzi. “We are happy to help NFI serve more dads, while making dads feel comfortable and look their best.”  

Christopher A. Brown, President at NFI had this to say about the partnership with fodada:

"Given the severity of father absence in our nation, it's vital we partner with companies that understand the importance of social good. We're excited to partner with a company like fodada that not only understands dads and their importance, but also understands what it means to be a 24/7 Dad. Working with fodada will help our organization-partners more deeply connect the dads they serve to what it means to be a 24/7 Dad, and help dads across the country show just how proud they are to be an involved, responsible, committed dad around the clock."

All of you fine 24/7 Dad leaders > wear this unique t-shirt to show how proud you are to be a 24/7 Dad leader. Give it to dads who attend your program or as a graduation gift.

Dads, Moms, & Children > Wear this shirt to show your passion for fatherhood and inspire those around you to live as responsible fathers. Or, give as a gift to a dad you know.

So, now we’re left with, “What’s a 24/7 Dad?”

We’re glad you asked. Everything we know about being a great father is tied to one or more of the following 24/7 Dad qualities and skills. In the coming months, we’ll unpack the meaning of each of these traits in their very own Father Factor posts. But for now, let’s get started with a brief list to get you thinking:

1. The 24/7 Dad is Self-Aware > The 24/7 Dad is aware of himself as a man and aware of how important he is to his family. 

2. The 24/7 Dad Cares For Self > The 24/7 Dad takes care of himself.

3. The 24/7 Dad Understands Fathering Skills > The 24/7 Dad knows his role in the family. 

4. The 24/7 Dad Understands Parenting Skills > The 24/7 Dad nurtures his children.

5. The 24/7 Dad Understands Relationship Skills > The 24/7 Dad builds and maintains healthy relationships with his children, wife/mother of his children, other family members, friends, and community.

chris-brown-247dad-shirt national fatherhood initiative fodada

 

Share pics of yourself or the dad in your life being a 24/7 Dad on Facebook, Twitter, and Instagram using #247Dad for your chance to win this 24/7 Dad T-shirt for FREE. NFI president Christopher Brown shares a pic with his 24/7 Dad shirt to get you started - share #247Dad-worthy posts and you could win this epic shirt.

> Better yet, go here to buy the shirt!

Question > What's being a 24/7 Dad mean to you?

 

Date Published: 03/25/2015

Last Updated: 06/11/2018

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