If you haven’t seen them yet, you have to watch LEGO’s most recent TV commercials. They really sell the father-son connections that can be made through “building together" with LEGO products.
For me, these commercials strike several chords! First, I have always been a huge Star Wars fan (although the prequels have soured things a bit… or a lot…). Second, I loved playing with LEGOs when I was a kid.
And finally, I am a dad now, and my son is just starting to reach the age (he is 23 months old) where he is interested in LEGOs. My parents got him the Duplo LEGOs, which are larger than regular LEGOs so that younger kids (and less dextrous fingers!) can play with them.
My son -- Little Vinny as we call him -- calls his Duplos his “bocks;” he can’t quite get the "L" sound right, but he is close enough. He often walks up to me holding out his “bocks,” and we work together to piece a few of them together. He will then carry our little creation around the house with him for hours.
We haven’t actually built any recognizable objects yet, but we are building something much more important (and I think this is LEGO's point) – we are building a bond with each other that will be stronger than any physical structure we will come up with.
But don’t get me wrong – I am looking forward to the day when we get the Star Wars LEGO sets and build an awesome TIE Fighter or Death Star together. Then, we will rule the galaxy as father and son! (only Star Wars fans will get that reference)
If you have any great LEGO stories, share them with us here or on our Facebook page; photos of what you built together would be even better! In the meantime, go "build together" with your kids!
For me, these commercials strike several chords! First, I have always been a huge Star Wars fan (although the prequels have soured things a bit… or a lot…). Second, I loved playing with LEGOs when I was a kid.
And finally, I am a dad now, and my son is just starting to reach the age (he is 23 months old) where he is interested in LEGOs. My parents got him the Duplo LEGOs, which are larger than regular LEGOs so that younger kids (and less dextrous fingers!) can play with them.
My son -- Little Vinny as we call him -- calls his Duplos his “bocks;” he can’t quite get the "L" sound right, but he is close enough. He often walks up to me holding out his “bocks,” and we work together to piece a few of them together. He will then carry our little creation around the house with him for hours.
We haven’t actually built any recognizable objects yet, but we are building something much more important (and I think this is LEGO's point) – we are building a bond with each other that will be stronger than any physical structure we will come up with.
But don’t get me wrong – I am looking forward to the day when we get the Star Wars LEGO sets and build an awesome TIE Fighter or Death Star together. Then, we will rule the galaxy as father and son! (only Star Wars fans will get that reference)
If you have any great LEGO stories, share them with us here or on our Facebook page; photos of what you built together would be even better! In the meantime, go "build together" with your kids!
